What Is Quality Paint? Sherwin-Williams Gives Us The Scoop

What Is Quality Paint?

How can you tell what is quality paint from low-quality paint? The team at The Sherwin-Williams Company gives us the scoop on what to consider and look for. VERY helpful!


What’s In A Paint?

To understand why one paint outperforms another, it’s helpful to know what’s inside each can.

  • Pigment provides color and hide. Quality paints contain more prime pigments, resulting in better hide and color retention.
  • The liquid component is simply the carrier to help get the paint from the can to the wall. In lower-quality paints, the paint is more watered down providing a difficult transition from the can to the wall.
  • Additives, such as mildewcides and rheology modifiers, give paint enhanced performance characteristics. These can result in better flow, leveling, dry time and extended storage, or even help reduce odors already present in a room.
  • Binders provide adhesion and resistance to cracking, blistering and peeling. The type and quality of binders affect everything from stain resistance to gloss and adhesion.

How Long A Quality Paint Lasts

A high-quality paint could last up to 25 years with some products offering lifetime (limited) warranties.

What Is Quality Paint?

Consider the Painting Project

Rather than looking for specific terms or ingredients to find a quality paint, consider the painting project you’re working on. Think about the space you are painting, such as a bathroom, nursery or kitchen, and buy paint designed for that specific painting project. Also consider the paint’s benefits, such as durability and washability. A paint store representative or a professional painting contractor can advise you on the best types of coatings for your space.

Cost of High-Quality Paints

Buying coatings based on price alone is a mistake that is unlikely to pay off in the long run. High-quality paint products have long-lasting beauty and durability, reducing the need for repaints. These coatings may also have unique benefits or enhanced technologies. Higher-quality paint – even when priced higher – can save you money. Consider the cost of 20 gallons of exterior latex paint. A lower-grade paint at $30 per gallon might offer a life expectancy of six years. On the other hand, a high-quality paint at $45 per gallon may remain intact for 25 years. By going with higher-quality paint, you save $64 per year – a number that doesn’t include labor costs or maintenance.

The cost of paint is determined by the quality of the ingredients. Higher-quality ingredients may increase the cost of the paint, but these ingredients will also extend the product’s lifecycle and deliver unique benefits and technologies.

What Is Quality Paint?

Sherwin-Williams Top-Quality Paint

Sherwin-Williams Emerald™ Interior Acrylic Latex Paint and Emerald Exterior Acrylic Latex Paint deliver best-in-class overall performance for premium paint jobs. Plus, both Emerald Interior and Exterior Paints meet the most stringent VOC regulations. They are self-priming with a smooth, uniform appearance.

Emerald Interior Paint provides exceptional hide, coverage, durability and washability with outstanding scrub, stain, block, water spotting and burnish resistance. It also contains antimicrobial agents that inhibit the growth of mold and mildew on the paint surface. Emerald Exterior Paint’s exclusive cross-linking, 100-percent acrylic technology ensures exceptional durability and hide, while its VinylSafe™ Technology allows darker colors to be painted over vinyl siding without a concern about warping or buckling. The paint also provides extreme resistance to blistering, peeling, fading and dirt pickup, with a mildew-resistant coating.

Sherwin-Williams ColorCast Ecotoner® colorants are used to tint Emerald Emerald Paints and all other Sherwin-Williams latex and water-based coatings. ColorCast Ecotoner colorants do not add to the VOC content of any coating when tinted. While conventional industry tint systems can affect paint thickness and consistency, ColorCast Ecotoner colorants maintain the paint’s full body after tinting, for maximum performance.

Thank you to our partners at The Sherwin-Williams Company for providing this valuable information for our Castle Blog readers!



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